First there were minis. Then there was a game for the minis. Then came the second game to use the same minis, but market it to board gamers. Then more minis, and the idea to redo the game to a full dungeon crawl, and just to make it better, add some plastic furniture (to make it better than the similar games that had come before). And then when they announced they were making doors people went nuts.
Ronnie looked at this and saw that it was good. He knew there was a market for plastic furniture and dungeon terrain - what he did not know is how big the market truly was. I remember when he announced his plan at Adepticon - he figured that there were only one or two DM's playing out of a given store - so this would be a direct only product. It went on to be probably the most widespread of any of their product lines - in stores that don't carry any of their miniature games you can still find Terrain Crate products.
Now they are expanding into RPG lines - coming out with modules that include maps and terrain (though they don't include the monsters you also need - it seems to me like they should at least have the 'recommended' monster sets for a given module). They have repackaged several of their board game miniatures for role-players, including some from Hellboy as well those from Dungeon Saga.
|Still didn't quite get them right, but much better.|